Our brands
NXT partners with leading creators and talent to build culture-first, commercially scalable brands. We transform creative ideas into trend-driven products, global brand extensions, and long-term ownership opportunities — not one-off collaborations.
Hands Down Coffee
By Khaby Lame
Hands Down Coffee is the new lifestyle-led coffee brand from global creator Khaby Lame. Built on simplicity, flavour, and everyday ritual, it translates Khaby’s universal, no-words-needed sensibility into a coffee brand for everyone. Inspired by his upbringing in Italy and coffee’s role in bringing people together worldwide, Hands Down Coffee makes great-tasting coffee accessible, fuss-free, and designed for real life — wherever you are.
TEKS
By Ben Nuttall
TEKS is a performance-led nutrition brand built at the intersection of sport, culture, and content. Fronted by one of the UK’s most-watched football creators, Ben Nuttall, the brand combines best-in-class product innovation with authentic cultural relevance. Designed to fuel both performance and everyday life, TEKS offers smarter snacking with purpose — supporting grassroots sport while connecting with a new generation that values health, impact, and credibility.
Galactic
Galactic is a predictive markets platform embedding real-time forecasting into the world’s leading media and creator ecosystems. By turning audience attention into participation, insight and revenue, Galactic enables publishers, sports brands and creators to engage communities in new ways while unlocking scalable, data-driven market intelligence.
Frobelles
By Yvonne & Alyssa
Frobelles is an award-winning Afro hair styling and dress-up game created to empower and represent Afro-curly-haired children worldwide. Founded by London-based mother-and-daughter duo Yvonne and Alyssa Ottley, the brand was born from a simple question about representation in games. Today, Frobelles has grown into a vibrant edutainment platform championing self-expression, afro hair positivity, and cultural pride across digital content and products.
